Described as powerful and empowering, Pantone has named Viva Magenta as 2023’s Colour of the Year. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement says Pantone. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
To celebrate Pantone’s colour of the year, Thinking Works is now offering the Okidoki Range in Viva Magenta – available for 2023 only. This is a great statement piece for those looking for a pop of colour that embodies an expression of fierce grace and inspires confidence and humanity. Okidoki was chosen to compliment Viva Magenta as we believe the beauty of its natural finishes blends effortlessly with the nature roots of the Viva Magenta colour.
As said by Pantone Executive Director, Leatrice Eiseman “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has know.”
“PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength”.
Looking for a bold colour that makes a statement? Ask our sales team for a walk through of our showroom or enquire for a quote!